Jan 14 2010

MediaVision: Your Communications Specialist

Published by Emile Joubert under Profile

Helping you to communicate through the media. Providing access to newspapers, television, radio and internet news coverage of your business performance, successes and activities and products.

We provide specialised media communication skills regarding general business, investments, property and the wine industry.

Who we are

MediaVision is a media relations and strategic communications consultancy anchored by years of journalistic and public relations experience. Based in Stellenbosch, South Africa, the consultancy has a South and Southern African media reach, positioned as a strategic partner in the overall marketing strategy of a company to provide strategic and targeted editorial media publicity to its client base.

We believe that the conventional business formula of “Find a need and fill it” is not enough for success. Consumers, investors and the community at large should also get to know the business, the personalities behind it, what the business stand for and how business are conducted, and that they keep on hearing it on a regular basis.

 

Services

MediaVision consist of two service units with MediaVision Business concentrating on business, investments and property, whilst MediaVision Wine focuses on the wine industry. Services to clients include:

  • Strategising & internal info gathering for the preparation of media communications and press releases
  • Compile and development of a strategic message
  • Writing & translating of press releases
  • Issue of media communications and press releases to specific media personnel and journalists
  • Media liaison & journalist contact programmes
  • Press conferences & media briefings
  • Media orientation & education
  • Crisis communications management
  • Media evaluation & analysis
  • Consumer research
  • Social media campaigns
  • Website management
  • Video production
  • Print production

 

Our approach

  • Strongly results driven – not admin bound
  • Favouritism and “contacts in the media” not the key to success, dealing with journalists on merit is
  • Good timing, quality & packaging of information are considered the key to successful media programmes
  • MediaVision: strong competitive edge in experience, media skills & knowledge, providing for good judgment, timing, quality & packaging of information

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Jan 03 2010

Wine Communications Consultancy

Published by Emile Joubert under Wine Consultancy


MediaVision Wine

Besides being lovers and generous consumers of wine, we at MediaVision believe that the South African wine industry counts among the best in the world. Our winemakers are skilled, passionate and inventive. Their product is expressive, diverse and encapsulates the unique intrinsics South Africa’s soil and climate brings to this most noble drink.
Through our endeavours in the media world, MediaVision has two aims.
Firstly, to allow our clients in the wine industry to tell their stories to the media through the special people, wine and wineries they oversee.
Secondly, through our clients and our enthusiasm MediaVision wishes to contribute to the collaborative efforts of giving South African wine the local and international recognition it deserves.
We are not only representatives of our clients, we are ambassadors.
What can we do for your winery or brand?
Editorial publicity
This we do by finding out what your values and features are, as well as what makes your wines special. Through a tailor-made strategy, MediaVision proactively ignites and manages the relationship between your brand and target audience by making use of the relevant media.
Advertising
With access to some of the best graphic designers in the country and our in-house conceptualising and writing skills, MediaVision will produce your print or radio advertisement, as well as managing the campaign.
Web-based Campaigns
Although the way good wine is made will always stay the same, communication between the winery and its markets is changing on an almost daily basis.
The internet, cell phones and digital video streaming is rapidly replacing traditional media. And Medivision is at the cutting edge.
Depending on the winery’s requirements and its target market, MediaVision can source data-lists which allow for personal web and e-mail newsletter communication. Let us get people talking about you through the lively blogs (web-logs) we can create. Need a website that reaches the consumer? We’ll do it.

Market research
Want does the market think of your wine or winery? What does the market-place look like where you want to do business in? We’ll do the survey for you and present a comprehensive report, as well as map a market strategy for you.

Brochures
Our specialist wineland photographers, designers and copywriters are ready to produce printed brochures – from DL flyers to extravagant and glossy masterpieces.
Corporate videos
Having produced videos from the vineyards of Burgundy to the dry plains of the Karoo, MediaVision will tell your story in a gripping marketing video. These are the creative challenges we really enjoy, almost as much as good bottle of wine.

Abbreviated Client List
Surepure    www.surepure.net
Boschendal     www.boschendal.co.za
Groot Constantia   www.grootconstantia.co.za
Amorim Cork    www.amorim.cork.co.za
De Wetshof   www.dewetshof.com
Kanonkop   www.kanonkop.co.za
Oranjerivier Wine Cellars  www.orangerivierwines.com

CONTACT

Emile Joubert

MediaVision, Dorp Street Square, Bosman’s Crossing, Stellenbosch

Tel: 021-886-9694

Cell: 082-8862437

E-mail: emile@mediavision.co.za

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